Guy Flowers is an Attorney and Owner of Flowers Law Firm, PA located in Charlotte County, Florida that specializes in Elder Law. Guy contacted me to help redesign his website, and implement industry best practices. I evaluated his digital presence utilizing my Digital Profile Audit, and I provided Guy with a list of recommendations to bring his profile up to best practices. While this isn’t the full list of recommended actions, these were deemed the highest priority action items:
- Setting up basic website tracking, such as Google Analytics and Google Search console, as a foundation of his website.
- Improve/update site content – many of the pages on the website had little-to-no content, or contented Latin filler text.
- Remove test pages and filler blogs from website.
- Optimize backend/source code of website by optimizing sitemap, creating robots.txt file, and remove 400 and 500 errors.
- Create Contact Us and About Us pages, as well as contact form
Initially, we were going to utilize the existing website to make improvements. However, the current website host was unresponsive to Guy’s requests to gain access to edit the website. So, Guy requested a new website be built utilizing a new domain. While the scope of the project changed, many of the basic principles of a good digital profile were still required. While this project is ongoing, here are some of the actions I performed to date:
- Purchase new domain and WordPress template
- Launch website with host, and install WordPress template, as well as SSL certificate
- Transfer content from existing website to new website, and removed filler pages from new template
- Install new plugins to help with onsite SEO value (Yoast SEO), as well as content organization on website
- Added timeline to show the history of the firm, as well as a portfolio of services
- Installed Google Tag Manager and Google Analytics
- Created an onsite contact form