Product Manager/Business Analyst
I joined the Haystak team as a Business Analyst on the Product team. I was primarily responsible for the application that ingested client inventory, normalized and transformed the inventory into campaigns that are sent to Google and Bing Ads. This inventory was updated daily through the automation of the application. In addition, I was also responsible for the reporting application that connected to various platforms, such as Google Ads, Google Analytics, and Authority Labs, to provide a holistic view of our clients’ advertising and marketing efforts. After Haystak integrated into Dealer Dot Com, I was promoted to Product Manager of Managed Services. I was responsible for products pertaining to Search Engine Optimization (SEO), Organic Social, and Website Content and Creative. As their Product Manager, I negotiated several contracts for third-party services, and launched several national products. I was responsible for the products from conceptualization through the go-to-market (GTM) strategy through ongoing maintenance.